Škare Vatroslav

doc. dr. sc.

 

Područje / smjer:
Marketing

Funkcija:
docent

Biografija: 
Vatroslav Škare docent je na Katedri za marketing Ekonomskog fakulteta u Zagrebu, autor je brojnih radova i znanstvenih članaka te konzultant iz područja marketinga. Nositelj je kolegija Upravljanje dizajnom na Studiju dizajna u Zagrebu. Osim predavanja na Ekonomskom fakultetu i Studiju dizajna u Zagrebu, aktivno je uključen u edukaciju studenata I marketinških stručnjaka u Hrvatskoj i inozemstvu. Tehnički je urednik časopisa Market-Tržište, recenzent u nekoliko znanstvenih marketinških časopisa, član organizacijskih odbora marketinških konferencija i nacionalni predstavnik Hrvatske pri Europskoj marketinškoj organizaciji EMAC. U fokusu njegovih istraživačkih interesa su područja digitalnog marketinga, upravljanja proizvodom i markom, inovacije usluga te imidž zemlje. 

Aktivnosti u okviru struke:
Rašković, M., Ding, Z., Škare, V., Ozretić Došen, Đ., Žabkar, V. (2016)
“Comparing consumer innovativeness and ethnocentrism of young-adult consumers”. Journal of business research, No. 69, pp. 3682-3686

Komarac, T., Ozretić Došen, Đ., Škare V. (2015) “Competing with Mickey Mouse: Are Museums Aware of it? Managing Rising Competition and New Services in Museum Environment”. 44rd EMAC Annual Conference – Collaboration in Research. Warlop, Luk (ur.). Leuven: KU Leuven, 2015.

Komarac, T., Ozretić Došen, Đ., Škare, V. (2014) “Museum marketing and virtual museums in 21st century: Can museums survive without it?”. 5th EMAC Regional Conference – Marketing Theory Challenges in Emerging Markets. Maja Szymura-Tyc (ur.). Katowice: University of Economics Katowice, pp. 105-112

Škare, V., Ozretić Došen, Đ., Previšić, J., Komarac, T. (2014.) “We Would Like to Use your Current Location. What is Driving You to Opt-In?”. 43rd EMAC Annual Conference – Paradigm Shifts & Interactions / Enrique Bigné (ur.). Valencija: Universitat de València

Škare, V., Ozretić Došen, Đ. (2013) “Assessing relationship between electronic service innovativeness and e-marketing practice in services companies”. 42nd EMAC Annual Conference: Lost in translation – Marketing in an interconnected world. Karaosmanoglu, E.; Banu Elmadag Bas, A. (ur.). Istanbul: Istanbul Technical University

Škare, V., Komarac, T., Ozretić Došen, Đ. (2013) “Location-based mobile marketing: current insights and future research opportunities”. 44th EMAC Regional Conference Marketing Theory Challenges in Emerging Societies Conference Proceedings. St. Petersburg: St. Petersburg University Graduate School of Management, pp. 359-366

Škare, V., Ozretić-Došen, Đ. (2012) “How innovative are electronic services? An empirically-based typology”. 3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies. Maričić, B., Ognjanov, G. (ur.). Beograd: Faculty of Economics, University of Belgrade – Publishing Centre, pp. 203-209